Fables & Tables - Dining Decoded

Brand Introduction

Fables & Tables is India’s latest answer to modern, qualitative and affordable tableware. Offering restaurant and hotel quality products for cooking and hosting, Fables & Tables is your holistic answer to all things kitchen. Thus, the brand empowers every home chef and food enthusiast with the ability to create a fine-dining restaurant-like experience at home!

The Logo

Central Theme: Stamps stand for approval, the correct way of doing things, ownership, and reaching a level of certified perfection – so why not use the same idea in favour of the brand?

Visual USPs: Designing a logo in the form and shape of a stamp subconsciously instils an immediate sense of quality, clarity and thought-leadership which works to the brand’s advantage.

Design Key Words: Trustworthy, visually interesting, witty, and authoritative.

Dynamic Branding

Category Logos

The Faboulinis

Meet Fables & Tables little helpers, the Faboulini Family! These cute doodle characters can be placed across collaterals to lighten the visual mood, share a piece of relevant information or just for fun!

Corporate Identity Collaterals