Branding Case Studies

Scinature - Powered By Nature, Driven By Hope

 
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The coming together of the House of Khoday and the Dabur Research Foundation led to the creation of this brand and its range of health products. They came to us without even a name and the journey from ‘Product X’ (as we first called it) to creating Scinature was something our team really enjoyed.

Brand Introduction

At SCINATURE, we understand the human body as a series of interconnected systems that, in a simpler past, lived and interacted in harmony with the nature that surrounded us. In this day and age, however, modern life has created a drift, and we can see and feel the disconnection manifesting in our physical and mental spaces. The result: Dis- ease!

With our 100% plant-based, high-quality, and non-invasive products, SCINATURE aims to reduce this gap, connecting us back to the healing powers of nature. Our products manage and prevent disease, and are backed up with state-of-the art scientific research.

The Logo

Circular form: A circle is the universal symbol of unity and infinity. Many scholars believe it was most likely man's first symbol. The circle is symbolic of all cycles: the seasons, life and death, and the movement of the planets. A circle is a continuous line which separates the inside from the outside; a space that is part of, yet separate from the rest of creation. Thus, the circle divides the known from the unknown, and represents a protected and consecrated place.

 
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In the context of SCINATURE, the form also depicts harmony and balance as one of the fundamental ideas of healing and maintaining health. We chose to not fully close the circle, but leave a gap on both sides for the ‘unknown’ to enter - the mystical and magical elements surrounding us which we can’t grasp with only a rational approach. The open areas represent ‘movement’ and ‘growth’, two key attributes of SCINATURE’s long-term vision.

Packaging Design

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Corporate Identity Collaterals

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Kabir Singh