Adidas Mary Katrantzou Launch Event - Mumbai
adidas Originals launched the unique Mary Katrantzou - adidas Originals collection in India, together with product innovations from other originals brands, such as Neighborhood, Yeezy, Jeremy Scott and Superstar. #adidasOriginalsShowcase
Idea: Designing and implementing a store event in Mumbai purely for India's top fashion bloggers, in order to increase digital outreach and product awareness. As the collection is inspired by kaleidoscopice patterns, the invite was designed and engineered as an actual kaleidoscope.
Event partners were Absolut (bar) and Uber (transport). // Team: Creative Conception: Isabelle Jasmin Roth ; produced by the KS Collective; Set Up: Electra Events & Exhibitions India Pvt Ltd; Production Partner: Brand Mavericks; Design Support: Design Karkhana, Bombatt & TRIP Creative Services; Model Scouting & Management: Simer Motiani; DJ: Paloma Monnappa.
The Idea Paper